Victoria's Secret

About Victoria's Secret.

Victoria’s Secret is the world’s leading specialty lingerie retailer, offering a wide range of modern, fashion-inspired collections — including iconic bras, panties, and lingerie, as well as sleepwear and loungewear, alongside award-winning prestige fragrances and body care products. Victoria’s Secret is also home to the world’s largest team of bra fit experts. The brand remains committed to inspiring women around the world.

Victoria’s Secret stores feature a contemporary and functional retail concept designed to provide easy navigation and an enjoyable shopping experience. The assortment includes the brand’s most beloved collections — from iconic bras and panties to lingerie, activewear, sleepwear, accessories, and the popular beauty line featuring fragrances, mists, and body care products.

A special part of the offering includes professional bra fitting consultations, available to all customers free of charge and without prior appointment, further enhancing the personalized shopping experience.

Within the beauty assortment, the best-selling Bombshell Eau de Parfum stands out, recognized for its fresh notes of Brazilian purple passion fruit and creamy Madagascan orchid, with peony serving as the central signature of the Bombshell collection.

New Victoria’s Secret store in Košice, Slovakia

We’re proud to announce the opening of a new Victoria’s Secret store in Košice, Slovakia — marking the third location in the country and another exciting milestone in our regional expansion. Bringing one of the world’s most iconic lingerie and beauty brands to Košice reflects our continued commitment to delivering premium retail experiences and strengthening our presence in Central Europe. This new store offers customers an inspiring shopping environment, featuring signature collections, elevated design, and the unmistakable Victoria’s Secret brand experience. A big thank you to everyone involved in making this launch possible — from our dedicated teams to our trusted partners. We look forward to welcoming customers and continuing to grow together.

Opening Victoria’s Secret in Supernova Ljubljana, Slovakia

A look back at two exciting milestones in our regional expansion in Q4 2025 ✨ SF1 Group has recently expanded the Victoria’s Secret presence across Central Europe, marking its entry into the Slovenian market with the opening of the first-ever Victoria’s Secret store in Slovenia at Supernova Ljubljana Rudnik, while simultaneously strengthening its footprint in Slovakia with the opening of a new store at Aupark Shopping Center in Bratislava. Both stores offer a premium, carefully curated retail experience featuring the latest Victoria’s Secret collections in lingerie, sleepwear, athleisure, fragrances, and body care. A big thank you to everyone who contributed to making these openings possible. We’re excited to welcome customers in both markets and continue growing the brand across the region.

First Victoria’s Secret store opened in Serbia!

We are proud to announce a new chapter in SF1 Group’s international expansion — following a successful recent opening in Slovakia, we now celebrate our latest milestone in Belgrade, Serbia. Victoria’s Secret has officially entered the Serbian market with its debut location at UŠĆE Shopping Center in Belgrade — marking a significant new market entry for the brand. The brand launch featured the latest collections, offering a fresh and elevated introduction to the essence of Victoria’s Secret. On May 14th, we hosted an exclusive pre-opening event with leading media representatives and top fashion and lifestyle creators, setting the tone for an unforgettable brand introduction. We welcomed our first customers on May 15th into a premium, carefully curated space designed to deliver the full Victoria’s Secret experience. We want to thank our incredible team and trusted partners for bringing this vision to life. We’re excited for what’s to come in Belgrade and beyond. You are invited to visit us at UŠĆE Shopping Center and experience the world of Victoria’s Secret firsthand.

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